Competitive Intelligence for B2B Sales
Price better, write stronger sales proposals, win more deals.
Salespeople want to know what your competitor is promising. We can tell you.
Sales reps go up against competitors all the time. Competitive intelligence research helps them make informed decisions. Your sales team needs accurate, up-to-date competitive intel about the other sales pitches that prospective customers are seeing. Competitive insight from Aqute will give your sales team the insight it needs to improve their win rate.
Competitive intelligence helps sales teams win market share
Stronger sales proposals — know what they’re saying, so you can tell your own story better
Targeted pricing — we’ll tell you their pricing, so you can pick holes in it
360-degree battlecards — when you know what your competitor is saying, you can anticipate and respond
Pick off your competitors’ customers
We can tell give you your competitor’s customer list, and ask those customers where they’re at.
Competitor customer lists can be a great prospecting tool for your sales teams. They can help you understand how competitors segment and target the market. They can enrich your buyer personas. Knowing the customer experience of your competitors' customers will let you customize your approach to them.
Competitor analysis can give you the insight you need to attack your competitors’ key accounts — who they are, who are the key decision makers, how big is the contract, and how are customers unhappy.
“The competitor profiles have become essential to our sales teams, they’re amazing.”
— Competitive Intelligence Manager, Blend
What will convince competitors’ customers to switch to your product?
Competitor analysis goes beyond understanding what competitors are saying. The right analysis can tell you why competitors’ customers are dissatisfied with their current product, and what will persuade them to switch? Do they want lower pricing, different features, better services?
We’ll talk to your competitors’ customers. We will tell you if they are actively happy with the competitor’s product or staying merely through inertia. And we can segment the answers by industry, customer size or other segments.
Expose your competitors’ claims.
You can’t respond to your competitors’ claims unless you know what they are saying. What is in your competitors’ sales presentations? How are they telling customers to choose their product over yours? Are they exaggerating their product capabilities? Competitive marketing intelligence can tell you what competitors are saying, whether those claims are true, and how prospective customers respond to the claims.
Understand what your competitors are saying and position against it with confidence.
62% of technology companies say
competitive battlecards help them win more deals.
— US survey (n=100)
Start winning against your competitors
Contact us if you need to know your competitor’s pricing, product features or sales pitch.