Competitive Intelligence for Marketing
Create convincing messages to win customers.
If you knew what your competitor was saying, you could outposition them. We can tell you.
Without understanding your competitors’ positioning, you could be focusing on redundant benefits or ubiquitous features. Competitive marketing intelligence gives you full visibility into what your competitor is claiming, so you can outmaneuver them.
Your marketing campaign should be centered on customers, of course, but you can’t ignore your competitors. Competitor intelligence will help you neutralize your competitors’ claims and highlight their weaknesses.
Competitive intelligence helps marketing teams win
Create the right message — understand what your competitor is saying, and flip the script
Spend marketing budget more effectively — know what you need to respond to and where to do it
Get a step ahead — pre-empt what your competitors are saying before audiences even hear it
“Super helpful for our new positioning. This analysis is going to make our go-to-market a lot sharper.”
— Director of Competitive Intelligence, Western Union
Build your marketing campaigns on solid knowledge
Competitive intelligence in marketing takes time. Few marketing teams have weeks to devote to conducting competitor intelligence or interviewing competitors’ customers. Our analysts have the capacity and the expertise to collect the competitive intel that you need for your marketing strategy.
What is your competitor’s messaging? How effective is it? How honest is it? Are they focused on features, benefits, roles or other vectors? How do they find and qualify leads? Knowing the answers to these questions gives you a competitive advantage.
Competitive intelligence research underpinning your product marketing gives you a competitive edge and helps you win market share.
How does competition vary by segment?
Competitive intelligence analysis can go beyond core marketing. Next-level analysis can tell you how competitors pitch to different segments – enterprise vs small business, or across different industries, or different layers of the same industry. Understanding the competitive landscape helps you target your marketing more effectively.
If you are launching a new product or entering a new sector, competitive analysis can tell you exactly how competitors are already targeting that space. If you are making your existing marketing more focused, competitive analysis can help you understand precisely the needs and goals of customers in narrow segments. Strategic intelligence supports your business strategy.
Be informed. Be effective.
Start winning against your competitors
Contact us if you need to know your competitor’s pricing, product features or sales pitch.