See through the fog. Know what your competitor’s product can and can’t do.
You’d think that finding your competitor’s features would be easy these days.
The reality of product research is different. Competitors speak in broad terms about their products but don’t provide the detailed feature lists that your product marketing team needs. When they do, feature information can be misleading or vague, and difficult to compare against your own products. Competitor research goes further than regular market research to give you detailed, accurate feature breakdowns - and a competitive advantage.
Your product strategy needs to be based on accurate, precise product research. You need competitive research to identify your competitors' product development plans.
Product analysis helps you win
Stay ahead of competitors’ products — know the competitor’s roadmap and build the right product features
Allocate development budget effectively — create the right features to counter what competitors are doing
Empower your salespeople — tell sales teams what features they are pitching against
“Fabulous work. We’ve never had this depth of insight about our competitors.”
— Product Marketing Manager, Workiva
Know what you are up against
Competitive product analysis can give you valuable insight about competitor strengths and weaknesses. Why do customers prefer the competitor’s product to yours? Is it as all-dancing, all-singing as the competitor says it is? Knowing the truth about your competitor’s feature set is essential to understanding why customers choose your product or the competitor, and to identify gaps and opportunities.
Competitor research relies on primary fieldwork and public data sources to give you a complete feature list for product development managers. Our analysis drills down into the feature areas that you most care about - the feature areas that compete directly with your product strategy.
Competitor product analysis helps you compare the reality of competitors’ products with the claims made in their marketing, and compare their product more accurately against a similar product in your portfolio.
What does competitor analysis look like? Download a free sample here.
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Your competitors may be claiming to have a particular feature, but is it true? Their content marketing or digital marketing may be overstating the competitor's features to their target audience. You need accurate data to respond with your own marketing strategy. Are these features live or in beta? Are they native or only offered via an integration? Knowing exactly how your competitor's product works can give you a distinct competitive advantage.
We can help you understand how strong a competitor’s product is, and where yours is stronger or weaker. Aqute can combine UX research, user research and competitive product analysis to give you a complete picture of what your direct competitor offers. Competitive analysis goes beyond traditional market research to deliver valuable insight about a competitor's feature set and product roadmap.
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Just because a competitor boasts about certain features does not mean that’s what customers care about the most. And customers may not believe some of the claims your competitor is making.
Competitive analysis will tell you exactly what customers care about: which features customers really value and which ones they are willing to pay for. And how these vary by segment - enterprises and small businesses will want different features, and financial services and education industries will want different features. We can tell you the differences, with crystal clarity.
83% of technology companies say competitive
intelligence helps them differentiate.
— US survey (n=100)
Start winning against your competitors
Contact us if you need to know your competitor’s pricing, product features or sales pitch.