Pricing.
The #1 thing you want to know about your competitor.
82% of B2B SaaS companies do not publish enterprise pricing.
What is your competitor’s pricing? It’s a basic question but difficult to get a complete answer.
Aqute will give you clarity. Pricing, discounts, add-ons, everything.
Price intelligence helps you price your own proposals, pitch your list price against competitor tiers and be more confident negotiating with customers who use competitor quotes against you.
B2B SaaS pricing is rarely public. Enterprise pricing even less so. Competitors guard this information closely. But without knowing competitors’ price points, you have no idea if your own pricing strategy has market fit. That is where pricing intelligence comes in, informing your own pricing so that you can offer the right price point.
Pricing intelligence helps you win
Stronger sales pitches — know what you’re up against, including competitors’ discounts and services fees
Targeted pricing — don’t set your pricing in a vacuum
Don’t leave money on the table — don’t compete on price unnecessarily
“Aqute made our battlecards so much better. We absolutely love the work.”
— Product Marketing Manager, SAP
Knowing your competitors' pricing gives you a massive competitive edge
Competitor pricing analysis delivers granular, specific pricing intelligence. What is the competitor’s pricing model? What are the pricing units? Is it on a per-seat basis or sitewide, is it based on functionality or volume tiers? What discounts do they offer against list pricing? Are they price matching your own offer? What is the pricing for additional service or support tiers? Pricing analysis can answer all these questions.
Knowing how competitors price their proposals gives you a competitive advantage, helps you win more deals and create a competitive pricing strategy. Accurate competitor price data will enable you to set a competitive price point for your products, at the same time as protecting your profit margin. Our analysis will get you the pricing analysis you need, from real quotes that the competitor has produced in real sales situations.
We also deliver insights into customer sentiment about product pricing levels. Do they really want a lower price and would they push back against a higher price? Customers might accept premium pricing if it came with the right features. Do they prefer one pricing method over another? Competitors pricing their product too high, or too low, in customers' estimation could give you an opening. Comprehensive price intelligence can deliver actionable answers to such questions.
“Having our competitor’s pricing table is invaluable — we can beat them to new customer wins and defend our margins.”
— Product Pricing Manager, Logistics Software
“Aqute gave us really detailed pricing for our competitors, by geography, by customer size, with discount schedules — everything.”
— SVP Sales, Marketing Automation Platform
Get a competitive advantage with pricing data that is detailed and accurate
If salespeople are going to use competitor pricing data to create better proposals, they need to know it is accurate.
We get pricing data from multiple sources, cross-checked to make it more accurate and resolve inconsistencies. Online sources are a starting point, but rarely complete. So we dig deeper. Competitors’ customers, their lost prospects and channel partners, mystery shopping. And behind the scenes, we sense-check pricing against typical deal sizes, revenue per salesperson and other such metrics. Aqute delivers clear insights to help you create a competitive pricing strategy.
We will give you a clear idea of how competitors price their services. And we can deliver regular competitor price monitoring so that your competitor price data is always up to date.
77% of technology sales leaders say knowing competitor pricing is important or very important.
— US survey (n=100)
Start winning against your competitors
Contact us if you need to know your competitor’s pricing, product features or sales pitch.