Competitors’ customers are the best source for why they chose competing products, and what would persuade them to switch to yours
Why do customers choose your competitors? Customer interviews can help you answer this key question. Beyond getting direct answers, we can contextualize the competition, giving you a complete picture of how you are perceived alongside your competitors, what customers are looking for, and the most appealing – and off-putting – aspects of your offerings.
Primary fieldwork interviews with your competitors’ customers will deliver insights that are not available from other types of research. Rather than relying on your competitors’ external marketing and media claims, we turn to key decision-makers at your competitors’ customers to learn about their real opinions, expectations and motivations.
What do customers think of the product? Which problems were they trying to solve? What features do they wish existed? What do they think of your own offering?
Voice of their customers
As well as talking to your competitors’ customers, we can conduct interviews with prospect companies that evaluated, and ultimately rejected, your competitors’ offerings. By asking the right questions, we can build a complete view of real-world sentiment about your competitors’ products.
Why do companies buy, or not buy, competitors’ products? Are existing customers happy, or do they remain customers out of inertia? What additional services do they need? What features do they value?
Customer interviews can help you win deals away from your competitors.
Start winning against your competitors
Contact us if you need to know your competitor’s pricing, sales pitch, features or customer list.