Stop wondering what your competitor is saying.
We will tell you.
Aqute will tell you what your competitors say in their sales presentations, and how customers react to that messaging. What is their pitch? What is in their sales demo? Are they pitching against you? We know the answer.
Our inside track gives you the opportunity to respond - to tell prospects a better story.
Sales intelligence helps you close the sale
Empower your salespeople — get ahead of what competitors are saying, to improve your sales presentations
Create the right messages — understand what prospects are being told and how they react
Spend marketing budget more effectively — know what you need to respond to and where to do it
“Essential analysis for knowing what our competitors say to customers, and what they say about us.”
— Director of Marketing, LinkedIn
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Competitive intelligence analysis can tell you what your competitor says during their sales process. What kind of demo do they use - is it live, is it scripted, what does it focus on? Do they customize their sales content to the prospect or use a generic presentation? Do they talk more about features, ROI, corporate strength or other themes? And what do they say about you?
We use primary fieldwork to get first-hand answers to these questions and give you a competitive edge. Our competitor intelligence goes beyond the claims that competitors make on their websites, to understand how competitors position themselves when they talk directly to customers. And our account intelligence includes customer feedback that tells you whether the competitor's customers might switch to your product.
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You need to know how competitors close the sale. Competitor analysis can map each step of your competitor’s marketing strategy and sales process. How do they generate leads? What funnel content do they use? What is in their sales deck, and which employees attend the sales calls? Competitive intel can deliver first-hand insights about your competitor's sales activities.
We can map each step in the sales process and provide broader context - what sales roles are involved, which customer segments are being targeted and how are channel partners involved. Sales intelligence data from primary fieldwork will help you strengthen your sales strategy.
With a 360-degree view of how competitors sell, sales leaders can strengthen their own sales process and get a competitive edge.
Download your free sample competitor report
72% of technology sales leaders say salespeople perform better with competitive battlecards.
— US survey (n=100)
Start winning against your competitors
Contact us if you need to know your competitor’s pricing, product features or sales pitch.